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Oryx – Behind the Fashion Scene

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Oryx – Behind the Fashion Scene with Toufic Araman – Fashion Photographer
Behind the Scenes
Each month Oryx produces a fashion shoot for its sister publication, Oryx Premium.
This month we went behind the scenes with the award-winning Dubai based fashion photographer, Toufic Araman in Doha’s Souq Waqif.
The social heart of Doha, Souq Waqif is known for its buzzing atmosphere, restaurants, and cafés for watching the world go by, and merchants trading fine silks, carpets, spices, textiles, antiques, musical instruments, and Arabian oud perfumes.
There has been a souq on this site for centuries. Recently restored, Souq Waqif features mud-rendered shops, exposed timber beams, and some beautifully restored original Qatari buildings, and remains one of the most traditional marketplaces in the region.
Inspired by Souq Waqif’s unique location, rich history, and vibrant atmosphere, we headed there for Oryx Premium’s latest fashion shoot, and recorded a behind-the-scenes experience of the photoshoot

Gleaming Art at the Fire Station

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Dress by Yasmin Mansour
In lieu with one of Qatar’s most important cultural milestone, aramanstudio takes pride in shooting at the newly opened Fire Station Artist in Residence, an art hub accessible for everyone that opened March this year in Doha, Qatar. The gallery welcomes painters, multimedia artists, sculptors, and the likes to showcase and be part of this incredible spot.
During The Doha Fire Station’s opening this year, Sheikha Al Mayassa bin Hamad Al Thani, chairperson of Qatar Museums, attended whilst praising the art space’s cultural importance. And while the whole structure of the old fire station was maintained, the interiors are modernized and artistically turned into something more beautiful than it was.
The Fire Station is indeed a residence for the local art community and visitors alike.

Exquisite Trinkets – QELA SS15

Qela Photo Shoot Qatar 2

It’s all in the details. Some of the simplest, most beautiful imagery comes from the most complex beginnings. Bringing back the essence of seventeenth century Dutch Golden Age still life oil paintings, Dubai-based fashion photographer, Toufic Araman, has teamed up with a group of creative minds to give life to a series of elegant and rich photographs launching the new Qatar-based luxury brand, QELA.

Not quite synonymous with art and fashion, Qatar would not be first country you think of when you hear luxury fashion brand, but now is the time to keep your eyes on the region. Qatar’s art and fashion scene is flourishing and it is brands like QELA that will put it on the map.

Shot in Qatar, these still life images, so rich in colour and detail each tell a story about QELA, about fashion and about the region. Each image is a small part of an entire story, leaving you noticing something new after every glance and craving for more.